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So, What Is a Niche?

A niche is a specialized market that attracts a specific group of people.

Choosing a specific niche means that your print on demand/merch business will specifically address this group’s needs.

For example, “pets” is a broad niche that appeals to every pet lover.

If you decide to go into this niche, your designs will need to be pet-related or pet influenced to get this specific group interested in your products.

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